Australians have spent more than $850 million just in Australia alone on plastic surgery in 2012. This is in addition to the increasing numbers and Australian dollars spent overseas in Thailand and other counties offering more affordable plastic surgery options.
Women account for 92% of these procedures. This rise in the number of surgeries is due to the boom in medical tourism and the affordability of procedures and the high standards of surgeons and hospitals abroad in our hospital in Thailand, and because cosmetic surgery has become acceptable.
We now live in an age where a boob job or nip ‘n tuck on holiday is as readily available. If it needs lifting, tucking, smoothing, sucking out or puffing up, there’s a procedure that will do the job and a client or patient more than willing to share and talk about their experience, show before and after photos and help reassure other women of their safe and high standards of their experience and happy results.
Or even a celebrity who has already gone there with it splashed all over magazines and the internet.
Plastic surgery is no longer the last resort in the fight to look younger, in fact, it is quickly becoming commonplace with the demand for non-invasive cosmetic procedures is also growing at a phenomenal rate, with Australians spending around $560 million on cosmetic procedures, up 25 per cent on last year alone.
More and more, people are willing to invest in looking and feeling good about themselves. A report from IbisWorld revealed that in 2011, 62,000 Australians underwent surgical cosmetic procedures, while another 68,000 indulged in non-surgical procedures.
Female celebrities of all ages admit to having undergone numerous procedures in pursuit of the ‘ideal’. The list of female celebs who have reportedly gone under the knife is endless, like Demi Moore and Kim Kardashian
are just a handful of names frequently thrown about alongside the phrase “plastic surgery”.
Images of famous faces post-surgery are everywhere we turn and our celeb-saturated lifestyles impact on how we see ourselves and our desire to obtain the “right look”.
Reality TV stars in particular are no strangers to having work done, and with shows such as The Hills, Keeping Up With The Kardashians, Next Top Model, and Jersey Shore among the most watched by young women, it’s easy to see why the rise in procedures will continue and is one of the factor that contibute to this booming industry.